September 8

7 Effective Lead Generation Tactics for Mortgage Brokers


7 Effective Lead Generation Tactics for Mortgage Brokers

Table of Contents:

  1. What are mortgage leads?
  2. How to generate qualified leads for mortgage brokers
    1. Great content is key
    2. Use social media regularly
    3. Local directories
    4. Ask satisfied customers to write a review
    5. Write articles for local magazines
    6. E-mail Marketing
    7. SQL Leads
  3. What’s next?
  4. Ready to generate ROI-positive results?

1. What are mortgage leads?

People in the mortgage industry are surely familiar with this term. Mortgage leads are those people who are interested in learning more about taking mortgage loans. To keep your mortgage business successful, it is essential for every mortgage broker to have a consistent flow of leads. But how to generate sales-qualified leads for your business? 

In this article, we will explore lead generation tactics that matter most for your mortgage business.

2. How to generate leads for mortgage brokers

     1. Great content is key

The first steps for your business are: 

  • To drive traffic to your website
  • Build trust with your audience
  • Inspire visitors to give you their contact information

You’re probably wondering “how am I going to achieve all that?”. You’ve probably heard of the phrase “Content is King”, right? It is.

Great content is the key to these.

You can start by creating a blog and load it with frequently asked questions, industry trends, news about the local community, and many more.

Here are a few ideas you can add to your blog:

  • Video
  • Images
  • Infographics
  • Checklists
  • Customer profiles
  • Newsletters

     2. Use social media regularly

Creating content is the key and a great way to start, but you will need to distribute your content. Linkedin is the best social platform for distributing content, as it’s a social networking platform that focuses primarily on professional networking. We suggest it do:

  • Offer advice with links to your website or blog articles
  • Become a member of Linkedin Groups or create your own
  • Enhance your Linkedin profile and complete all necessary information
  • Increase your Linkedin connections and build relationships

     3. Local directories

To help your business appear in local search engine results, it is advisable to:

  • List your business in local directories
  • Take advantage of Google Maps and create a free account

It is important though to keep your profiles updated and have accurate information.

     4. Ask satisfied customers to write a review

Customer reviews are the most essential. Positive reviews can help your business get attention and stay ahead of the competition. 

You may send newsletters after a successful closing to your customers and ask them to write a review. 

     5. Write articles for local magazines

Consider writing publications and contributing them to local newspapers or real estate magazines.

     6.  E-mail marketing

E-mail marketing is considered one of the most effective lead generation tactics for mortgage brokers. It also converts potential customers better than any other marketing channel on the Internet.

Your e-mail list is one of the best tactics, so take advantage of it.

Sending regular newsletters to your subscribers may have a positive effect on your business. 

To take advantage of e-mail marketing, you must provide relevant and valuable content to your subscribers.

     7. SQL Leads

You may consider reaching sales-qualified leads, leads they’re actually verified and ready to talk.

3. What’s Next?

These lead generation tactics can increase your online presence and make your website more visible to your potential customers. Staying consistent with these lead generation tactics and performing tests is the secret to grow your business.

4. Ready to generate ROI-positive results?

Here at FinanceVine, we are experts in business development and online advertising in the financial services space. 

Schedule a call with us and discover how we can help your business.


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About the Author

I started out as the Internet marketing director for an Automotive Group. I learned about Facebook & Google advertising running campaigns for auto loans. I transitioned to full-time entrepreneurship in 2014, and have been at it ever since.

James Vannelli

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