In my previous blog post, I wrote about how you can increase qualified-lead volume to scale your lead generation campaigns successfully. A topic that is most important to many mortgage and insurance brokers.
In this blog post, I will focus on the pay per lead pricing model - what it is, how it will provide you with cost certainty in your marketing, and how that will help you forecast sales growth accurately and with confidence.
This post is part 5 of our 6 series to lead gen success. As a recap, here are the previous posts in the series:
- Why Sales-Qualified Lead Are Crucial For Your Business
- Lead Validation: Why Most Online Leads are an Expensive Waste of Time
- How Sales Automation Increases Lead Conversion
- How to Increase Qualified-Lead Volume to Grow Your Business
The Problem With Paid Advertising
As you may know, investing in advertising is quite a high risk for a business.
There are no guarantees in advertising. You have to spend the money with no certainty of getting a return. And even if you do get results, it's very typical to get poor quality leads, unless you’re a professional marketer.
Having said that we are living in a digital world and being able to generate leads online is an essential activity for any business who wants to build a sustainable model with consistent sales - and paid advertising is the best online method available.
So with such high risks for an essential activity, what is the best way for a business owner to approach this situation?
What is Pay Per Lead
Pay per lead advertising is a type of cost-per-acquisition advertising. This means that instead of paying for impressions or paying for clicks to a landing page, you’re paying for the delivery of an actual person who has expressed tangible interest in your product or service.
Pay per lead is not something that is available directly through the ad networks like Facebook or Google. You need to find a service provider who is willing to take on the risk of spending their own money while providing you with a guaranteed price per lead.
Service providers who know what they are doing will take on that risk on your behalf, granting you cost certainty, because they balance the risk with the increased reward of more control over the service delivery process and higher margins (if they do their job right).
The Benefits of Pay Per Lead
Better traffic quality
Leads mean nothing if they don’t convert to sales, which is why the quality of your traffic matters more than the quantity. With a reputable pay per lead provider, you get legitimate leads only, all of the spam leads are filtered for you, contact info is validated, and the leads are qualified for your services.
With pay-per-lead, you are guaranteed a set number of leads every month which means you have a lot more cost certainty in your advertising spend. If you were buying traffic yourself, you’d be guaranteed zero leads. The risk is transferred from your business to the pay-per-lead provider. This allows you to spend and scale with confidence. In addition, A pay-per-lead provider usually covers all ancillary costs like software, design, and more.
Hiring a pay-per-lead provider means time and focus is freed up for yourself and your internal team.
With pay per lead model it’s easier to record and monitor your return on investment (ROI). As long as you hit your sales conversion benchmarks, growing your sales is just a matter of increasing your monthly lead order over time.
How we Help
With FinanceVine, you’ll pay a set price per lead and those leads will be guaranteed to meet specific qualification and validation standards.
Having cost certainty in advertising is really important and unfortunately, it’s really rare.
However, if we work on this together, we will both win.
We’ll handle the lead generation campaigns and your team will handle the sales. We’ll work on this together to build an effective and seamless working relationship.
More specifically, we offer:
- Cost Per Lead (CPL) Model: No complicated retainer contracts, no percentage of media spend, and no upfront costs. You only pay for sales-qualified leads with verified contact information.
- Sales-Qualification: Leads match specific qualification criteria to ensure they are a fit for your services & are ready to speak with your team.
- Contact Info Verification: We use verification technology to validate phone numbers, emails, and postal addresses to eliminate fakes and ensure your team reaches the person they are supposed to.
This blog post was all about Achieving Advertising Cost Certainty and how it can help grow your business. Next week, we are going to talk about the next key to lead gen success, which is How you can Grow your Business by Outsourcing Lead Generation.
Here at FinanceVine, we are experts in generating ROI-positive results in the financial services space through online lead generation.
Schedule a call with us and discover how we can help your business.